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Increase Restaurant Sales With Top Ten List
This is a smart little idea that you can use and is especially good for people who claim they don’t like to write. We advocate making a list when you put together your restaurant business plan of the...
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Pinterest Restaurant Marketing Guide
Are you thinking what I’m thinking? Not another social media website to worry about! I hadn’t even heard of Pinterest until very recently but apparently there are already a gazillion members and if you...
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SMS (Text Message) Restaurant Marketing Tips and Tricks
In the old days, about five years ago, restaurant marketing was hard enough. You still had to do all the old things, but you also had to market online and also deal with the fact that people were...
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5 Restaurant Social Media Marketing Mistakes to Avoid
This seems like common sense but then as the old saying (approximately) goes, common sense isn’t nearly as common as the name would imply. I think the problem is social media is way too easy to use and...
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The Bible On Mobile Marketing- Short Cut for Busy Restaurant Owners?
I haven’t read this book yet so I can’t say if it lives up to the claim to be the bible for mobile marketing. But I do agree with the premise of the article touting it, which is that saying to someone...
View ArticleProof Groupon-style Deals Stole $115M from Restaurants in 2011
Don’t do it. That’s all I have to say. And now the numbers bear it out- daily deal sites including the biggie- Groupon- are not helping people build great relationships with repeat customers- they are...
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Restaurant Marketing: A Rifle, NOT A Shotgun
The problem with marketing that is easy is that it usually is not very effective. It’s easy to sign up for a monthly ad in the local coupon mailer- but how many of those come back and of the ones that...
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Cheap & Effective E-mail Marketing for Restaurants
Using email marketing is one of the easiest, cheapest and most convenient ways to maintain your repeat business. While it’s true that people aren’t as receptive to email as they once were- mostly...
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Restaurant Coupons & Special Promotions Help Bring In Sales
The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in...
View ArticleSuccessful Yelp Campaign Case Study
Yelp is huge in the restaurant world. If you have good reviews you are likely to be found be new people looking to try good restaurants in your area. If you have negative reviews- watch out- sales may...
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